We founded Connected Capital in 2017 to invest behind our shared thesis that enterprise software would move from on-premise infrastructure to “Software-as-a-Service model”. Our ambition, quite simply, is to back the best B2B SaaS entrepreneurs and support them in scaling and growing their business.
We firmly believe in the migration of software to cloud-based service model. Moving away from on-premises infrastructure benefits a company in many ways – and not just financially. It also leads to increased efficiency, productivity and accessibility of business operations. SaaS also means adopting a different sales model and approach for enterprise SaaS vendors. It means having a carefully designed, customer-centric sales organisation that can balance skills, processes and tools.
Getting your business to that state is our expertise. We focus on enterprise SaaS. And we think focus matters. We don’t just say it, we live and breathe it. Our founders have diverse backgrounds in M&A, private equity, law and strategy consulting and every one of us is focused on enterprise SaaS. Connected Capital’s ambition is, quite simply, to back the best B2B SaaS entrepreneurs to support scale and to grow their businesses.