Connected Capital was founded in 2017 by managing partners Wim Haring, Geert van Engelen, Mathijs Robbens, and Olaf te Spenke. The investment team has executive experience at Waterland, Credit Suisse, Freshfields, Bain, and BCG, among others as well as operational experience at SaaS technology companies. As a result, the combined knowledge of private equity, consulting, and SaaS operations sets a high standard for Connected Capital’s deal sourcing and due diligence processes.
It also positions Connected Capital as a strategic investor in companies that want to scale outside of their home countries. The team has an extensive network to help their founders set up the right leadership as well as grow their revenue in new markets.
HR Tech company Speakap, for example, opened their first non-European office with the help of Connected Capital. “With their support, we opened an office in New York, but that also brought the challenge of building a team overseas,” said Speakap CEO Patrick Van der Mijl. “The Connected Capital team supported us on the ground in the US and helped us structure the set-up of the North America team. Their commitment to supporting founders is exceptional.” The company now has over 500 customers across the globe, serving industries such as hospitality, manufacturing, food service, and logistics.
In 2021, Connected Capital supported secure identity management platform OneWelcome (previously iWelcome) during their merger with Onegini. “With mixed backgrounds in private equity, strategy, and legal, the Connected Capital team truly offers a lot of value-add,” said OneWelcome CEO Danny de Vreeze. “We’re glad that our mission resonates with them, and they’ve been hands-on from the beginning.”
ChannelSight CEO John Beckett agrees. Since receiving investment and support from Connected Capital, the e-commerce solution has more than doubled their team and their revenues. “Connected Capital really gets involved to drive the success of the business, but doesn’t get in the way,” said Beckett. “Connected Capital’s approach is refreshing, and their perspective helps us think differently about how we grow ChannelSight.”
In order to ensure the strategic and operational support to their portfolio companies, Connected Capital plans to create a compact portfolio of companies in the new fund. “Our ambition is to become the most sought-after B2B SaaS investor in Europe. Obviously the most important ingredient of that is the value we bring and our portfolio companies and founders benefiting from that,” said Robbens. “When we invest in a company, we commit to the founders and we do everything we can to help their companies accelerate growth.”