Along with prioritizing experience, it’s imperative that during these times of increased content consumption, you get your measurement and tracking under control. It’s hard to believe, but more than 60% of marketers still struggle to measure the ROI of their content. Many companies spend a fortune on their CRM and martech stack, yet continue clinging to legacy formats like PDF that provide no engagement insight. What good is a high-tech, automated content delivery system if the content itself provides no insights?Content experiences are far richer than traditional collateral, and that means your measurement should be too. With interactivity comes the need for additional intelligence. You’re not only interested in who downloaded a piece of content, but in how much they read, which videos they watched, which CTA’s they clicked on, and which ones they ignored. This data can offer key insights into which areas of your content are engaging customers, and which ones need to be improved. In today’s experience economy, this type of knowledge is essential for ramping up engagement, driving conversions, and achieving better results.