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B2B SaaS business models
Exceptional entrepreneurship
Growth acceleration
Connected Capital
We support B2B SaaS companies to scale and grow
We’re SaaS experts who invest in exceptional entrepreneurs. Our capital and expertise give B2B SaaS entrepreneurs the resources and know-how to accelerate their business. As a B2B SaaS scale-up, you want to partner with an investment firm that can deliver outstanding growth for your business.
Connected Capital is the partner of choice for B2B SaaS companies based in Europe. Our team has backgrounds in M&A, private equity, law and strategy consulting, as well as years of experience in accelerating growth for scale-ups. Investment is only part of the picture. In addition, we help entrepreneurs to evolve their strategy, overcome any operational hurdles and focus on results.
Our investment focus
More about us
About us
B2B SaaS is our focus
We are experts in B2B SaaS applications. That is our focus. That is why we have built our firm around building B2B software leaders. We firmly believe in the migration to “software-as-a-service model” for B2B software companies. It requires a customer centric approach. That is our expertise. Every one of us is focused on B2B SaaS. That means we are uniquely able to invest behind and support our portfolio companies as one team.
We accelerate growth
We like start-ups, we like them a lot. Yet we don’t invest in them. Our skills, expertise and experience thrive best if we can scale and grow a company that already has a decent amount of revenue and more customers than friends. We want to invest in scale-ups or further down the curve. We are experts in growth. And our funds and support are best used to accelerate growth. In the deal structure we are comfortable with both minority and majority stakes.
We invest in Europe
"Return on location" is a crucial component of our investment success, which is why we only invest in companies with European roots. That’s because our real added-value is in providing hands-on strategic and operational support. It’s easier to organise face-to-face meetings when everyone is just a short drive or flight away. Even with the ubiquity of video conferencing, there’s still something to be said for convening in person. We think it makes sense.
Companies
We’ve invested in these exceptional companies
Our full portfolio
Meet our team
See our full team
Olafte Spenke
co-founder en managing partner
MathijsRobbens
co-founder en managing partner
Geertvan Engelen
co-founder en managing partner
Wim Haring
co-founder en managing partner
SanderPennings
Investment Manager
WouterAlblas
Investment Manager
ShaffyRöell
Analyst
What’s happening at Connected Capital?
All news
Latest news
01 August 2020
What the Rise of the New B2B Consumer Means for Marketing and Sales
A new B2B consumer has emerged amidst a decade of dramatic change to the B2B marketing and sales landscape. Cutting-edge digital platforms now drive how business gets done and increasingly guide how decisions are made.

Traditional strategies are becoming obsolete as content marketing replaces the sales techniques of yesteryear, and a modern B2B consumer with distinct buying habits has come into focus.
23 July 2020
Introducing US-NYC1: UpCloud arrives in the Big Apple with a new data centre!
To provide even better cloud services to users at the East Coast of the US, UpCloud is launching a new data centre in New York City. We are excited that after Chicago and San Jose, it is UpCloud's third data centre in the United States. Opening of the NYC data centre is a part of Upcloud's global growth plan. It is being fueled by the €18 million investment provided at the beginning of 2020 in a round led by Connected Capital. The US-NYC1 is the first of several new data centres that UpCloud is opening this year.